Case Studies
Raymond Lifestyle Limited wanted to leverage the festive spirit of Raksha Bandhan and create an engagement activity around the occasion. The target audience for this activation were women looking to send personalized communication to their brothers, featuring their favourite shared memories.
We proposed a customer engagement campaign leveraging the VSPAGY personalized video interactivity platform to engage existing customers.
By creating just one video template, Raymond was able to distribute personalized interactive videos at scale to individual customers simultaneously via SMS channel.
The concept of the video revolved around Raksha Bandhan, allowing sisters to curate a unique message for their brothers, which included a video comprising their favourite shared memories in the form of a montage.
Using the platform's interactivity functionality, viewers were prompted to provide inputs within the video, such as "Brother's Name," "Brother's Mobile Number," and "Write a Message..".
Afterward, they could upload and edit up to four images to add a unique touch of shared memories to the final video.
Sisters could generate and share the final video link via WhatsApp after completing all the required details by clicking the Share Video button.
This solution was also shareable, allowing women to share the video solution with others by entering their name and clicking the "Share Video" button.
Once shared, the brother would receive a personalized video with voucher details, enabling him to open or view the montage. The thing to be noted here is that the brother gets a personalized voucher.
The campaign ran over a period of close to 45 days and proved to be highly engaging, with over 21,00,000 personalized and interactive videos generated by customers. Among these, unique video views accounted for approximately 95%.
*Campaign period (Raymond Lifestyle Limited - 17 Aug 2024 - 30 Sep 2024)