Why Should We Include Personalized Video Interactivity as Part of our Customer Engagement Strategy?

Apr 21, 2023

include personalised video technology in customer engagement strategy


Think about it, you are scrolling your mobile phone and suddenly see a message with a video which is personalized just for you. This ad is about a new product launch of a brand. After seeing your name on the video suddenly, that ad seems relevant and interesting to you. Human Being loves it when they receive attention, they are more likely to act on that video by clicking a link, subscribing to a channel, or sharing their experience. That's what we call the power of Personalised Video technology. Before going into some more reasons to include Personalized Video Interactivity as part of our customer engagement strategy, Let's understand Personalized Video Interactivity in detail.

What is Personalized Video Interactivity?

Personalized Videos are videos which are specially designed just for you. They are tailored by analyzing everything about the viewer like name, brands, interests, viewing history and several other details. They have the ability to reach the customers more personally and attract them to do a particular action.

Personalized Video Interactivity is a powerful tool for sales and customer engagement that can help businesses stand out from their competitors and build stronger relationships with their customers.

Top 5 Reasons to Use Personalized Videos Interactivity as Part of our Customer Engagement Strategy in 2023

Here are a few good reasons why you should include Personalized Video Interactivity as part of your sales and customer engagement in 2023:

  • Personalization:

    Personalized Video Interactivity allows you to create customized video content that speaks directly to your individual customers, making them feel seen and understood. By tailoring your message to their specific needs and interests, you can increase the chances of conversion and foster a deeper sense of connection with your audience. With today's technical capabilities one can do these conversations at scale using multiple channels of communication.

  • Engagement:

    Customer Engagement Video is one of the most engaging forms of content, and by adding interactivity to the mix, you can create an even more immersive experience for your customers. Personalized Video Interactivity can include clickable calls-to-action, interactive quizzes, and other features that encourage customers to act and engage, it helps to increase your brand awareness. Published reports have indicated that interactive content generates 2X engagement than passive or linear content.

  • Differentiation:

    With so many businesses vying for customer acquisition, it can be challenging to stand out in a crowded market. Personalized Video Interactivity offers a unique and memorable way to capture customers' attention and create a lasting impression that sets you apart from your competitors. Over 90% of brand marketers rate interactive content as more effective in educating and engaging with their customers.

  • Retention:

    With increasingly short attention customer spans and drifting brand loyalties across categories, personalized video interactivity is a great tool for improving message retention as well as building stronger relationships with your customers and keeping them with your brand engaged over time. Personalized video also helps in creating a stronger emotional connection between customers and your brand. Over 70% of marketers feel that combining personalized and interactive video content within your content marketing campaigns increases customer retention .

  • Data and Insights:

    Personalize Videos can also provide valuable data and insights into your customers' behavior and preferences. By tracking how they interact with your video content, you can gain insights into what resonates with them, what drives engagement, and what motivates them to act. By incorporating this strategy into your sales and marketing efforts, you can create a more personalized and engaging customer experience that sets your brand apart from the competition.

Frequently Asked Questions

What is the main purpose of the customer engagement strategy?

Engaging well with your customers is necessary to ensure a firm brand recall. It also helps you achieve better brand loyalty and leads to improved relationships with your customers. With a personalised video technology, your users stay closer to you and feel a part of your entity.

What customer engagement strategy is the most rewarding for you?

Incorporating personalised video technology into our customer engagement strategy proves to be the most rewarding. Customizing content to individual preferences fosters deeper connections, resulting in heightened engagement, satisfaction, and brand loyalty.

How to increase engagement through video marketing?

To enhance engagement through video marketing, leverage personalised video technology. Tailor content to individual preferences for a more relatable and captivating experience. This approach amplifies viewer engagement, fostering a robust connection between brands and their audience.


In this article you have learnt Top 5 Reasons to Use Personalized Videos Interactivity as Part of our Customer Engagement Strategy in 2023. It is high time to get personal to your desired conversions if you want to increase your sales. Personalized Video Technology is the best way to connect to your customers one to one, provide them the information about your product/service and receive their feedback individually. You can also watch Personalized Video Interactivity on YouTube to know about it in detail.

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