Know About Interactive Video Examples and Their Benefits in Detail

May 10, 2021

Introduction

Interactive videos are the new form of videos that are being used by brands to engage customers. They help in establishing one-to-one conversations with customers. They have also proven to be quite an effective way to make customers inclusive.

The importance of interactive videos is evident from the fact that 68% of marketers believe that it is essential. It's a part of modern marketing mixes. Moreover, 70% of marketers feel that they have a better capability of engaging customers.

This article discusses some of the most interactive video examples and their benefits!

What Do You Mean by Interactive Videos?

Well, an interactive video allows the viewer to interact with the video through a variety of options like scroll, hover, click, CTA, and other ways to interact with the video content. There are several different ways you can build into an interactive video, some of them are listed below:

Hotspots

Clickable areas within a video are called hotspots. These are like buttons and take the viewer to the different sections within the video, like the interior of the vehicle, exterior, and multiple color options from within the video.

An interactive car promotional movie allows viewers to click hotspots to reveal inside, exterior, and color options. Clicking the inside hotspot details the car's interior.
Secured Videos

Most interactive video examples are created specifically for the viewer. They can only be viewed by the viewer they are intended for. In these videos, the video after the introduction gets played only after the viewer enters the password, which can be through the generation of OTP, etc.

Employee training videos with sensitive information can be protected. After the introduction, only authorized users with a password or OTP can access the content. This ensures privacy and exclusivity.
Branching Videos

These types of videos make the viewer take different paths to control and customize the content they see.

Interactive storytelling videos allow viewers to determine key plot points. Viewers choose video story arcs, personalizing the experience.
Data inputs Videos

These videos include form fields making the user enter information like their name, age, email, etc.
Quizzes/Survey Videos

In these videos, viewers can be asked several questions, and input can be taken in text areas, buttons, etc. Results can also be revealed at the end of the video. Interactive videos let viewers choose storyline points. Viewers create video plots.
Upload/Download Video

These videos can have the functionality of uploading files like photos, etc., and viewers can also be provided with the feature to download information like product manuals, etc.

A product tutorial video lets consumers contribute setup photos for customized help. The movie lets viewers download a PDF booklet for quick directions and details.

These options can be used to create a more interactive and engaging experience, which is more memorable and enjoyable for the viewers. It has the potential to even engage a passive viewer.

What Are the Benefits of Using Interactive Videos?

Marketing via interactive video examples is growing by the day. Leading brands are benefiting from interactive video. The fact that 20% of marketers are utilizing it and 78% find it effective shows this. Many marketers are realizing the power of personalized interactive videos. This number will grow as brands experiment to see what works best for their audience.

Besides providing a better user experience through interactions, some of the other benefits of interactive videos are mentioned below:

Increased Engagement

Interactive videos increase viewing time and retention.
Enhanced Learning

Educational content is more engrossing when interactive. Surveys, quizzes, and clickable hotspots aid memory.
Personalization

User responses can customize interactive video examples. Personalized strategies boost audience engagement.
Data Collection

Interactive features collect these user data. Data can improve content design, targeting, and audience behavior.
Improved Click-through Rates

Clickable buttons and links in videos enhance click-through rates. Directing users to landing sites or more content helps to do this.
Decision Support

Interactive video demos let marketing viewers investigate features. They also help to make informed decisions.
Entertainment Value

Gamified interactive videos are more engaging and shareable.
Metrics and Analytics

Content creators may measure efficacy and find popular regions. They also boost engagement using detailed user interaction data from interactive videos.

Frequently Asked Questions

Are Interactive Videos Effective?

Interactive video examples work well. They boost engagement, tailor experiences, and improve knowledge retention through user participation.

How Can I Make an Online Interactive Video?

Interactive videos online require platforms or tools with clickable elements, quizzes, and branching scenarios. Interactive video creation platforms like WIREWAX and Hap Yak are easy to use.

How Can I Increase Interactive Video Performance?

Clear navigation, interesting content, and feedback systems for continual improvement increase interactive video performance.

What Advantages Does Interactive Video Material Have Over Conventional Videos?

Interactive videos offer enhanced engagement and tailored experiences. It also offers better data-collecting learning outcomes. The capacity to lead users through decision-making processes is also important.

Conclusion

Interactive videos are changing digital marketing by connecting companies with their customers. The findings suggest that many marketers realize interactive videos expand value in modern marketing mixes.

Hotspots, encrypted content, and more make interactive videos engaging. Interactive videos improve learning, personalization, data collection, and click-through beyond engagement. Due to their success and the organization's desire to connect more with their target audience, bespoke interactive videos will rise as the marketing landscape advances.