Unlock the Tactics to Make Catchy Customer Engagement Videos to Boost Your Business

July 8, 2020

Introduction

Customer engagement videos have evolved as a successful concept in the recent past, as more and more brands are focusing on innovating ways to attract and retain customers, resulting in a higher Customer Lifetime Value.

Data analytics tools show that engagement is one of the most important elements in influencing customers' buying decisions.

Customer engagement, by definition, is an ongoing process of nurturing the relationship between the customer and the brand and goes far beyond an individual transaction. Customer Engagement primarily involves listening to the customer, understanding what he wants, and then giving him a tailored solution, resulting in better acceptability and customer satisfaction.

Brands that do better customer engagement are more profitable. Gallop Research discovered that customer attrition is 63% lower, wallet share is 55% higher, and overall performed 23% better than their competitors if companies successfully engaged customers.

Why Video Plays an Important Role in Customer Engagement?

A key insight reveals that:

People remember:

20% of What they Hear
30% of What they See
70% of What they See & Hear

Thus, video is the most effective channel for Customer Engagement. Video improves Customer Engagement. Customer Engagement Videos are one of the most effective ways to build a relationship and engage consumers throughout the Customer Life Cycle.

As per a recent study, Videos up to 2 minutes long get the most engagement, and 55% of people consume videos thoroughly, which is the highest amount across all types of content.

The organic reach of a Facebook video is, on average, 135% more than a Facebook photo. Videos retweeted are 6X more than photos and 3X more likely than GIFs.

What is a Personalized Interactive Video?

Video personalization is based on audience data. Details such as name, email, location, images, etc. are used to create a personalized 1 to 1 video. Data points from various data sources such as CRM, CDP, and social media can be used to create a personalized video experience that engages more users and, as a result, gives better ROI.

Unlike traditional videos, a customer engagement video is created for a specific targeted audience and hence is specific to each user watching it.

Interactivity enables users to interact with and within video, creating a 2-way dialogue between the brand and the customer and allowing the customer to engage in an interactive story.

Personalized Interactive videos are changing the game of marketing by engaging users in 2-way conversations using next-generation video technology.

Why are Personalized Interactive Videos More Engaging?

Personalized Interactive Videos take customer engagement to the next level. It helps in creating human-to-human conversations. Each user is not offered a plain vanilla video story, but the content is adapted based on the persona and profile data of each customer. Also, a customer engagement video allows the user to interact with the video, give their input back, and create a meaningful conversation.

Personalized Interactive videos have a very high customer engagement rate and help in giving far better conversion rates and engagement rates than the plain vanilla engagement strategy.

5 Tips for Driving Video Engagement for Your Brand or Business

Have a look at the following set of tips to help you drive video engagement for your brand or business:

Prioritize Consumer Preferences to Increase Video Engagement

Case studies, instructive content, testimonials, customer-created snippets, creative sequencing, expert chats, curiosity quenchers, and hilarious content are all video forms. Best practices for video advertising include grabbing attention within 10 seconds.
Take Inspiration from Great Video Marketing Initiatives

Use storytelling to convey authenticity. Storytelling gives brands a trustworthy, consumer-friendly voice. Consider plot, purpose, people, place, and audience to create narrative content that solves problems and elicits emotions.
Provide a Clear CTA

For a customer engagement video, include a clear CTA in your video. Make it clear that you want them to buy, visit your website, subscribe, or share the video. Give viewers the information and connections they need to act.
Make Message Mobile-Friendly

Optimize your video for mobile to reach the growing mobile audience. It has a responsive design, fast loading, and portrait mode. Shorten videos, captions, or subtitle them, and make them accessible. Make your material mobile-friendly since mobile is important.
Share Videos Widely

Share your video on many platforms to increase its reach. Use YouTube, the second-largest search engine, alongside your website. Create short snippets to promote longer videos on social media. Use appealing thumbnails and titles to promote your YouTube channel.

Frequently Asked Questions

How Do You Engage Customers?

Engage users with interactive material, comments, polls, and live sessions. Keep discussions personal and deliver useful information.

How do customer engagement videos benefit businesses?

Customer engagement videos boost brand loyalty, communication, and humanization. They dazzle clients, cultivate relationships, and advertise products.

How Do Videos Enhance Interaction?

Videos are emotionally charged, digestible, and visually appealing. Together, sound and visuals can convey information and improve memory.

What Makes Video Marketing Important for Customer Engagement?

Video reaches customers with real messages. Brand memory, trust, and emotional ties boost marketing success.

Conclusion

Brands increase CLV and buy intent through consumer touch. Customer engagement is higher with video. Video engages and attracts clients throughout the Customer Life Cycle since 70% of what they see and hear is remembered. Interactive movies, especially customized ones, encourage in-person interactions and personalization. Interactive videos enable viewers to tell stories.

Customer engagement videos will boost marketing engagement and conversions as technology advances. Companies require dynamic and engaging video content to reach audiences in a digital environment where customer preferences shift.