How can Personalised Video Technology be a Benefit to your Business?

Jun 15, 2021

Benefits of Video Technology in Business

Introduction

Who does not want to feel special? Personalization makes it possible. That's why adding details into a personalized video, like viewer's name, company, or photo, is the perfect way to engage and delight your audience.

Videos which are tailored to each individual viewer are called Personalized videos.

Research shows that 96% of marketers believe that personalization helps advance customer relationships and people choose to interact with organizations that use personalization in their communication.

With our conversational video messaging platform, VSPAGY provides data driven real time hyper personalization. Personalization increases acceptance and enhances customer loyalty. We can see more and more organizations implementing not only personalization but hyper personalization.

The customer loves videos that are hyper personalized based on their demographic and phycological behavior.

What Do You Need to Make a Personalized Video That Sells?

For client involvement, organizations may use personalized video marketing. Why Personalised Video Technology? We built a detailed video marketing guide for this reason. Personalized video marketing guide with B2C and B2B examples. CRM, marketing, and sales are goal oriented. Measuring improves work and company expectations.

From video templates to creative asset metadata and marketing automation, personalized video marketing requires strategy. Everything's linked. A customized video marketing campaign reduces the "little" gap between the brand's message, the buyer's motivation to buy, and his desire to buy more.

Personalized Video communicates with people based on their needs, wants, and circumstances using dynamic data. Customer engagement changes with personalized video marketing. It shows brand, messaging, and consumer need alignment.

5 Key Benefits of Personalized Video Marketing

There are several ways in which personalized video marketing can boost a brand's engagement and conversion rates. Some of them are mentioned below:

Higher Return on Investment

ROI is closely tied to personalization as it is reported that customers are more likely to be involved with companies that provide personalized experiences. If you are sharing videos that are personalized as per the customer needs and persona, the impact is tremendous, and the result is increased ROI.
Smooth Customer Journey with Improved Experience

We all know that the customer attention span on average is approximately 8 sec. So, it is more important that we share customized video content while leveraging dedicated personalised video technology.

The more appropriate your offerings and content of video, the more time and effort your customers will spend on your content. This way, you also show customers that you value them and know them as individuals, which does wonders for customer retention.
Motivator to Work on the Data Quality

Even after identifying the target customer segments, you need to keep on updating the customer profile as people change, and their habits and behavior change over time. If hyper-personalization is the driver of your customer strategy, these changes are to be recognized and updated as early as possible.

You need to keep on cleaning the data to have high-quality and organized data, which is easily available for personalization strategies. By doing this you will also achieve better data integrity and connection among data sources.
Fastest-Growing Communication Channel

Traditional marketing campaigns were a bulk blast of information across channels without really thinking about the recipient. But ''One size fit all'' type of messages are a big waste of money and resources to the organizations.

Today, brands want to connect with the customer at the right time with the right message and on the right channel. Connect with your customers with personalized videos for each of them when it is most likely to resonate.
Boost Customer Engagement

Increasing customer engagement is the process of actively engaging your audience and fostering a close relationship with them. When used in the context of personalised video technology marketing, it refers to producing content that appeals to people's emotions and motivates them to engage with your business.

Frequently Asked Questions

Why do you think personalized videos are important?

If you are somebody who would want to engage with content on another personal level in your business strategizing, personalised video technology is something that you must try. This is one of the best methods to enhance and strengthen your brand's loyalty and prove a solid connection with your customers.

How can your business benefit from video marketing?

Businesses like yours benefit from video marketing in general. It creates visually appealing information that grabs your attention and conveys important messages. Customer involvement rises, increasing brand exposure and transactions.

Why is video marketing important for small businesses?

Video marketing is crucial for small businesses. It helps you create brand recognition in a competitive digital marketplace by reaching a bigger audience cost-effectively and effectively.

Why is social media important for video marketing?

Your video marketing approach needs social media integration. These services give you a large room to share videos. This lets you communicate directly with your target audience, using videos' inherent engagement to boost brand visibility and consumer engagement.

Conclusion

Personalised video technology improves several commercial strategies. First, client-specific content builds relationships. Customer loyalty increases with personalization. Customized videos simplify marketing and strengthen messages. Data-driven personalized content helps distinguish organizations from generic marketing. Happy consumers convert more.

Personalized interactive video promote community. Communication becomes immersive and engaging with this technology, broadening your brand. As firms compete, Personalised video technology offers a new marketing and communication strategy.

Check out related blogs here: