Leading Automobile Company Accelerates Customer Engagement for New Car Launch with VSPAGY's Personalised Videos

Jul 11, 2023

Introduction

Various brands stand out by offering unique customization, and excellent service to their customers but it has become challenging to provide the same level of experience online in the digital age. A leading automobile company with several years of experience wanted to accelerate their customer engagement for their new car launch with the help of VSPAGY's Personalised Video Technology. Let us know in detail how we achieved our desired goal.

The Challenge/ Client Brief:

Automobile among others is the most dynamic and user-adaptive industry when it comes to launching new features, functionalities, models, and other aesthetic attributes in the market. Despite all these efforts and innovations that go into their planning, it is a challenge to capture the customers attention and thus many leading automobile players are finding innovative ways to catch the attention of their existing customers.

A leading automobile company wanted to launch their new car and they were looking to make this launch engaging for their existing customers. They wanted to upsell the car to their existing customers while delivering a personalized customer experience that will drive the purchase decision.

The brief to VSPAGY was to create and execute a campaign that will give a complete walkthrough of the latest launched car model and engage the existing customers with its new car and generate purchase interest for upselling.

The VSPAGY Solution:

• In this, we made one personalize video with elements of personalization and interactivity which were added at each stage of the video using interactive buttons and personalization text.

• By just creating one video, the company was able to distribute personalized video stream links at scale to individual customers simultaneously via the SMS channel.

• The customer's experience gets revamped as the video starts with their personalized name and preferred language.

• The video content was made to engage the viewers with the car's features such as exterior, comfort, connectivity, performance, safety, technology, color options, and benefits.

• Video interactivity was also added in the video which allowed individual viewers to customize the color of the car with the available color options, download the model's detailed brochure and they were also able to interact with all the features of the car.

• Going ahead, VSPAGY personalized video interactivity solution also allowed the viewers to directly find a dealer, book a test drive, click to buy, etc by clicking the interactive buttons within the video, which is perfect to drive purchase intent when you are up selling a product to your existing customers.

• These videos highlighted features and benefits that are most relevant to each segment, addressing customers' unique needs and preferences which helped the automotive company to target specific customer segments using the VSPAGY platform.

Results:

This campaign came out to be extremely successful. The automobile company was able to not only showcase its new car launch to its existing customers but was also able to drive action from them as they booked test drives and contacted automobile dealers from within the video. The numbers were astonishing as close to 50,000 videos were played by the existing customers. And 75% of these videos were played by each unique customer. The return on investment was also high as engagement CTA's increased from an average of 1% to 7% when the viewers interacted with 'Book a test drive', 'Contact Us' and 'Click to Buy' elements present in the video which led to their purchase action further.

• Close to 50,000 Videos Played

• Unique Video Played (75%)

• Test Drives Booked (Engagement CTAs increased from an average of 1% to 7%)

Frequently Asked Questions

How does Video interactivity help users to interact with all the features of a car?

Video interactivity, driven by personalized video technology, empowers users to actively engage with every facet of a car. Interactive video solutions offer an immersive experience, allowing users to dynamically explore and comprehend the vehicle's functionalities.

What is the role of personalised video in advertising the new car launch?

Personalised videos are instrumental in advertising new car launches crafting a bespoke and captivating narrative. Leveraging personalized video technology, brands showcase distinctive features, designs, and benefits of the latest model, capturing audience attention and generating anticipation.

Why is Video Personalization important in the automobile industry?

Video Personalization holds significance in the automobile industry as it tailors' content to individual preferences, delivering a unique and captivating experience. Through personalised videos, customer connections are strengthened, leaving a lasting impression and influencing purchasing decisions.

Conclusion

The Automobile industry is changing a lot due to digital transformation. It means that all car companies, whether they are big or small, have the same chances to succeed. Companies need to try new things and keep up with technology. The key to success is, brands need to understand what their customers want so that they can be provided with what they really want. Start making amazing videos with our easy-to-use Video Editor now.

Watch Automobile Use Cases on YouTube to understand it better!

Check out these articles for your better understanding of Automobile Industry:

• VSPAGY's Personalized Interactive Video for Automobile Industry

• Personalized Video Interactivity for Customer Engagement Strategy

• Powerful Call To Action Importance in Personalized Video Marketing