18th edition of the Marketing Whitebook Summit by BW, Businessworld

About VSPAGY Participation

VSPAGY, with the presence of key members Rishabh Mehrotra and Ashish Mehrotra, proudly participated in the esteemed 18th Marketing Whitebook Summit organized by BW Businessworld. Our enthusiastic team brought a wealth of expertise, innovative ideas, and energy to this influential event. By actively engaging with industry leaders, professionals, and fellow enthusiasts, VSPAGY made substantial contributions to the vibrant discussions that unfolded during the summit.

Our involvement demonstrates our dedication to staying on the cutting edge of the constantly changing business and marketing scene as well as our active engagement in its expansion and change. The 18th Marketing Whitebook Summit gave us a special opportunity to work together, exchange knowledge, and exchange thoughts that will surely influence our industry's future.

About the Event

The 18th iteration of the Marketing Whitebook Summit, hosted by BW Businessworld, unfolded at the prestigious venue of The Aloft, Aerocity. BW Businessworld, recognized as India's largest and most esteemed business magazine, curated this event with a clear emphasis on industry trends, thorough reporting, and the acknowledgment of notable accomplishments. With nearly three decades of experience, BW Businessworld has consistently upheld its reputation for delivering independent perspectives and insightful content.

Professionals and experts in the field gathered at the Marketing Whitebook Summit to discuss the most recent advancements and trends impacting the marketing space. The summit provided a forum for stimulating conversations in which attendees shared experiences, traded ideas, and learned important lessons about the dynamically changing marketing world.

In addition, the summit gave participants a great chance to meet with one another, form new relationships, and consider joint ventures. In addition to promoting information exchange, the event gave attendees a sense of belonging, which helped to create an atmosphere that was favorable for deep conversations and insightful exchanges of ideas.

The summit aimed to delve into the changing landscape of brand and corporate expectations, driven by generative AI and the influence of Gen Zers' always-online lifestyles. Participants, including VSPAGY, had the unique opportunity to explore comprehensive discussions covering marketing spending, industry trends, and cutting-edge innovations.

The event promised a plethora of new features to enhance participants' experiences, including a CMO Survey, Marketing Spends Movement, Percentage Shifts analysis, insights into media & channels, spending trends forecasts, case studies of resilience, PURE Awards, interactive roundtables, and the wisdom of global speakers and Indian CEOs. The focus on 16 industries provided a holistic understanding of sector-specific challenges, opportunities, and trends.

About the Organizer - BW Businessworld

BW Businessworld, with nearly 30 years of journalistic excellence, stands as India's largest and most respected business magazine. Known for its independent views and keen writing, BW Businessworld has been a reliable source for anticipating economic and commercial trends. With a dedicated team of 51-200 employees and 48,000 engaged followers, this Delhi-based magazine continues to be a prominent voice in India's dynamic business sector.

As the organizer of the Marketing Whitebook Summit, BW Businessworld has demonstrated its commitment to honoring achievement, stimulating industry discussions, and providing a platform for diverse insights and perspectives. The summit served as a testament to BW Businessworld's expertise in trendspotting, foresight, and its continuous efforts to foster growth and innovation in the business landscape.

VSPAGY, through its active participation, aligns itself with the ethos of BW Businessworld, contributing to the collective growth and transformation of the industry.