] Tata AIG Partners with VSPAGY for Personalized Video Marketing Solutions

Press Release

Tata AIG Partners with VSPAGY for Personalized Video Marketing Solutions

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Mumbai, May 22, 2023

Tata AIG General Insurance Company Limited has partnered with VSPAGY to offer personalized video interactivity to customers. The partnership with VSPAGY aims to educate and engage customers and make them aware of the benefits provided by Tata AIG's products.

Tata AIG identified that many customers didn't understand the benefits of health insurance, thereby leading to decreased renewals and higher customer attrition. The platform uses Tata AIG's existing CRM and enhances customer engagement with longer video duration session by generating hyper-personalized information in real time.

Initiated as a pilot project, the campaign's success led to continuous implementation for over a year. Personalized video interactivity streams are now automatically generated monthly and delivered to customers through Tata AIG's distribution channels.

Krishnan Badrinath, Senior Vice President - Information Technology, Tata AIG, said, “Our aim has always been to focus on consumer requirements and address those needs. Many customers are not fully aware of the benefits provided by us. Our partnership with VSPAGY to come up with solutions to educate customers about the various offerings has resulted in a positive outcome. The unique personalization, video interactivity plug-ins, CTA buttons provided customers with easy renewable process thereby leading to increased renewals and decline in customer attrition. At Tata AIG, we leverage innovative solutions to ensure that customers receive the utmost value and understanding from their insurance policies.”


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Founded in 2019, VSPAGY is a leading personalized video interactivity platform that helps enterprises engage with their customers at scale. The AI enabled platform empowers banks, insurance, fintech, e-commerce, retail, automobile, travel, and hospitality brands to improve their customer engagements using a suite of personalized Video Interactivity solutions. The SaaS platform helps enterprises create large scale individualized video conversations and engagements with their customers with secured API protocols as well as real time performance analytics dashboard reports for tracking and monitoring the campaigns. VSPAGY works with almost all major leading banks and insurance companies in India. VSPAGY is a registered trademark of Acadian Technologies Private Limited. The company is ISO-27001:2013 compliant and is also DPIIT/ DIPP certified as part of the Startup India program.