How Personalized Video Messages Boosted Customer Engagement for a Finance Company?

July 29, 2024

Introduction

Personalization has a lot of capability to transform the results and bring exceptional benefits in terms of customer engagement and profitability. Personalized video messages are also an integral part of personalization which leaves a huge impact on customer perception and buying behavior.

It has benefited most industries and finance is also one of them. Finance companies create personalized video messages to boost customer engagement and brand loyalty by delivering tailored messages that make customers feel valuable. Explore how personalized video messages have boosted customer engagement for a finance company here.

About Personalized Video Messages

Personalization has become a necessary part of every business industry. It enables companies to leverage audience and customer data to craft tailored content that can satisfy their needs and expectations. A personalized video message is a tailored message especially created for a group of people or a particular person.

It is created to foster a sense of loyalty and belief in the brand by making customers feel valued. It includes recipient details such as their name, and address and personalizes it as per the need and interest of the audiences and customers. Using a personalized video message also helped the finance industry boost engagement and interaction as well and led them to their goal.

Case Study Insights

Objective

A prominent finance company aimed to empower their financial advisors (ARNs) by implementing a cutting-edge, personalized video strategy to conduct comprehensive risk profiling for their clients.The primary goal was to revolutionize client engagement, transforming a routine task into an interactive, educational experience that not only enhanced client satisfaction but also deepened client relationships.
Implementation

To achieve this objective, the company launched the #SochaSamjhaRisk campaign. This innovative initiative involved creating personalized & Interactive video campaign where ARNs could send customized video links directly to their clients.These videos were dynamically generated in real-time, delivering hyper personalized video messages content that guided viewers through a series of tailored questions designed to accurately assess their individual risk profiles.By integrating interactive elements, such as real-time data input and personalized recommendations, the videos ensured active client participation and increased understanding of financial planning concepts.
Target Audience Segmentation

The campaign strategically targeted existing customers of the finance company who were actively engaged with their ARNs for financial advice and services.This focused approach aimed to strengthen client loyalty and elevate the perceived value of personalized financial advisory services. Segmenting the audience enabled the content to resonate deeply with clients' specific financial goals, risk tolerances, and investment preferences.
Content Creation

The videos were meticulously crafted to deliver immersive and educational experiences. Each video featured a knowledgeable host who not only facilitated the risk assessment process but also encouraged viewers to engage actively.Co-branded with the ARN's contact information, the videos fostered trust and facilitated direct communication between advisors and clients. The content was designed to be accessible and informative, simplifying complex financial concepts and empowering clients to make informed decisions.
Delivery

Personalized video links were distributed directly to clients via email or messaging platforms, ensuring a personalized touchpoint. This direct delivery method not only boosted brand visibility but also facilitated immediate client engagement with the interactive content.Lead capture forms seamlessly integrated into the videos allowed viewers to provide their details upfront, streamlining follow-up processes for ARNs and enhancing the overall client experience.
Tracking and Analysis

The success of the campaign was rigorously tracked and analyzed to measure its impact and effectiveness. Key metrics, such as unique view rates exceeding 29% and a notable 33% completion rate for the risk profiling assessment, underscored the campaign's robust engagement levels.These insights not only validated the campaign's strategic approach but also provided actionable data for refining future client engagement initiatives and optimizing ARN performance.

Key Benefits of Personalized Video Messages

Enhanced Customer Experience

A personalized video message helps companies enhance customer experiences by offering tailored video messages that offer suitable services and resonate with customer's expectations and preferences.
Increased Engagement

Customers or viewers engage more with the video message which seems ideal for them and makes them feel valued and this is where personalized video messages create magic. Companies use target customer data such as name, location, specific choices, and preferences to boost engagement rapidly.
Improved Retention and Loyalty

A tailored video message keeps customers for a longer period which boosts brand loyalty as well. Customers watch the video till the end if they find it relevant and suitable as per their choices and preferences. They will also continue to relate to the brand in the future, which fosters brand loyalty.
Data-Driven Insights

A personalized video also offers real-time data-driven insight such as email open rate and click-through rate which shows the ratio of action taken by the viewers, customer retention video, engagement metrics, conversions ratio, and customer feedback which motivate brands for continuous improvement.

Frequently Asked Questions

Why are personalized video messages powerful in Marketing?

Personalized video messages are powerful in marketing because of their exceptional capabilities in terms of business growth and boosting customer engagement. It can increase ROI and increase customer retention by offering personalized experiences.

Can you provide an overview of the Axis Mutual Fund case study?

The Axis Mutual Fund case study showcases how personalized video interactivity boosted client engagement and lead generation among financial advisors, enhancing risk profiling and satisfaction levels significantly.

How can personalized video messages be scaled effectively for large audiences?

Personalized video messages can be scaled through conducting audience segmentation by their age, locality, buying behavior, and financial status. Companies can use this data to offer tailored video messages that renovate a specific need of larger audiences.

What business outcomes can be achieved through personalized video messages?

There are lots of business outcomes that can be achieved through personalized video messages such as boosting customer satisfaction, experiences, and retention, increasing ROI, and brand loyalty. It helps businesses to satisfy the needs and expectations of the target audience exceptionally.

Conclusion

The #SochaSamjhaRisk campaign by a leading finance company showcases the transformative power of personalized video interactivity in client engagement and financial advisory. Through dynamic, real-time video content, the campaign not only streamlined risk profiling but also encouraged active client participation and deepened comprehension of financial strategies. High engagement rates and significant completion of assessments underscore the campaign's success in enhancing client relationships and satisfaction. These results underscore the pivotal role of innovative digital strategies in modernizing client interactions and achieving impactful outcomes in financial advisory services.