What is Personalized Video and How Does It Reshape Customer Journeys?

Aug 26, 2024

Introduction

Personalization plays an integral role when it comes to offering tailored experiences to customers. Businesses use personalized videos to target customers who show interest in the company's products and services. Personalized videos are also popular because of their exceptional benefits that can help marketers tackle competition and obstacles.

Personalized video is a type of powerful video content that helps businesses to boost engagement and conversions. It has benefited most industries to generate desired results. Personalization has changed the way of marketing and promoting a company's products and services. Businesses also use personalized videos to reach more customers who are interested in similar products. Explore what is personalized video to know its benefits and how it reshapes customers' journeys here.

What is a Personalized Video?

It is important to know the answer to the question of what personalized video is to completely understand its benefits. Personalized videos are a form of video content that is tailored to the needs and preferences of the target customers. It is a revolutionary technology that enables businesses and marketers to create engaging and relevant videos for their target customers.

Customers can receive tailored and personalized video message crafted as per their interests and choices. It fosters strong relationships between the customer and the brand by offering relevant experiences. It makes customers feel valued and customers as personalized videos contain personalized messages that connect with the customers emotionally. Personalized video also offers many benefits that you should know along with the meaning of what is a personalized video.

Personalized videos boost customer engagement by offering content that is tailored to their choices and preferences.
Personalized video strengthens brand reputation as it makes target customers feel valued and special which leads to a strong brand image.
Personalized videos are the best tool to boost conversion and sales as marketers use target customers' past interaction data to offer relevant experiences that lead to sales closer.
Businesses can beat the competition by creating dynamic personalized videos as it enables businesses to satisfy their target customer's needs and expectations that boost brand loyalty. It leads to a stronger position in the market than the competitors.

Reshaping Customers Journeys

Awareness

Personalized videos effectively reshape customers' journeys by capturing their attention. Personalized video offers exceptional ways to target customers' attention by offering content that aligns with their interests and preferences. Personalized videos use engaging and interactive elements such as particular customers' names, geographic locations, and product suggestions based on past interactions. For example â A ecommerce brand sent a video including all the products in which customers had shown interest. It grabs the customer's attention more rapidly than other traditional marketing content.
Consideration

The personalized video turns the customer's consideration into a final purchase effectively. A customer goes through the brand's offering before making any purchase after brand awareness. Personalized video offers a tailored experience by answering all the questions and doubts of the customer. Brands create compelling personalized videos that address specific problems that other customers face, and their products are solved effectively.
Purchase

Personalized video boosts the purchase experience of the target customers when they finally decide to buy something from your brand. The business delivers personalized videos that include tailored messages and attractive deals for customers. It includes the process of completing the purchase from adding the product to the shopping cart to the checkout page. The more hassle-free purchase experience the customers will have, the more possibility there will be to retain the customer for a long time.
Post-Purchase

Personalized video also enhances the customer's post-purchase experience as well. The Brand's responsibility never ends with the completion of the customer's purchase. Brands can use personalized videos including tailored messages to thank the customer for their trust and belief in the brand. It shows the efforts of the brands to make the customer feel valued and acknowledge their purchase from the brand.

Success Story with Personalized Video

A leading bank collaborated with VSPAGY to generate quality leads through risk profiling their customers. VSPAGY, the best interactive video platform, has helped many top brands achieve their desired results. Explore the solutions offered by the VSPAGY platform:

VSPAGY created an interactive video campaign and sent personalized video links to the bank's customers. The hyper personalization & interactive video was crafted with real-time information, re-branding, and contact details of the ARNs.

The personalized interactive video featured a human answering questions specific to each customer's risk profile. VSPAGY included interactive elements such as filling in customer details to collect potential leads. Target customers received a real-time summary of their risk profile by submitting their answers within the video.

Results

The leading bank experienced exceptional results from the interactive video campaign created by VSPAGY. The campaign saw a 29% growth in unique viewers. Impressively, 33% of viewers who watched the video completed the risk profile assessment.

Frequently Asked Questions

Are there any privacy concerns associated with personalized video?

Yes, it is a good idea to be considerate of privacy concerns associated with personalized videos that can use personal information such as data security and privacy. These concerns must be addressed by ensuring compliance with privacy regulations and transparent data handling practices.

How does personalized video contribute to improving customers' experiences?

The customer experience is improved through personalized videos which present appropriate content customized for the chosen user preferences to make their interactions more valuable and build stronger ties between brands and customers.

How does personalized video impact conversion rates and sales?

Personalized videos tend to improve conversion rates and sales since they give viewers specific messages that resonate with them leading to high levels of engagement and better retention of information thus increasing purchase probabilities or chances of taking a desired action.

What role does AI play in creating and delivering personalized video content?

Personalized video content is created and delivered by Artificial Intelligence (AI), this helps automate the customization process based on analyzing user data to ensure that the right message is sent at the right time while enhancing engagement and effectiveness as well.

Conclusion

Personalized video has become a game changer for brands as well as customers. It enhances customers' journey by offering tailored experiences from brand awareness to post-purchase experiences. Personalized video has helped many leading companies to grow their business. Consider how it helped the Bank through the discussed case study. Use the power of personalized video for your business growth and productivity now.