Press Release

Tata AIG Interactive Video Campaign with VSPAGY Exceeds Expectations for Insurance Policy Renewals

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Mumbai, May 15, 2023

Mumbai, Maharashtra, India: Tata AIG, a leading player in the insurance sector, has successfully tackled the challenge of low renewal rates in health policies through a groundbreaking campaign by leveraging the VSPAGY Personalized Video Interactivity Platform.

The company identified that a lot of customers didn't fully understand the benefits of the health insurance obtained from TATA AIG, leading to decreased renewals and customer attrition.

Recognizing the need for an engaging solution, Tata AIG partnered with VSPAGY to implement a personalized video interactivity campaign. The video content was created with an objective to educate and engage the customers as well as to trigger renewals from the video. Video streams with hyper-personalized information are generated in real time and sent to individual customers through the TATA AIG existing CRM. These video stream links are sent simultaneously at scale via the SMS channel. Each individual video stream highlighted the specific benefits and coverage that the respective customers have under their policy, thereby, leading to enhanced customer engagement and longer video session duration. Other than the personalization layer, the video interactivity plug-ins were part of the video that included links/ renewal call-to-action buttons, thereby making it easy for the customers to renew their policies from the deep link within the video.

The campaign surpassed expectations and the results were exceptional, with cumulative video views reaching 36,961 views between the month of Oct 2022 to March 2023 and the unique video views totaling 9,679. Furthermore, the campaign achieved a remarkable 5570 confirmed paid renewals through the call-to-action prompts integrated within the videos (CTA 58%).

Originally planned as a pilot project, the success of the campaign has led to its continuous implementation for over a year. Personalized video interactivity streams are now automatically generated monthly and delivered to customers through Tata AIG's distribution channels.

The remarkable outcomes of this innovative campaign demonstrate VSPAGY's commitment to enhancing customer experiences and shaping the future of personalized video communication between enterprise brands and their customers.

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Founded in 2019, VSPAGY is a leading personalized video interactivity platform that helps enterprises engage with their customers at scale. The AI enabled platform empowers banks, insurance, fintech, e-commerce, retail, automobile, travel, and hospitality brands to improve their customer engagements using a suite of personalized Video Interactivity solutions. The SaaS platform helps enterprises create large scale individualized video conversations and engagements with their customers with secured API protocols as well as real time performance analytics dashboard reports for tracking and monitoring the campaigns. VSPAGY works with almost all major leading banks and insurance companies in India. VSPAGY is a registered trademark of Acadian Technologies Private Limited. The company is ISO-27001:2013 compliant and is also DPIIT/ DIPP certified as part of the Startup India program.