Press Release
Bangalore, January 30, 2023
Acadian Technologies VSPAGY receives strategic investment from Globe Teleservices to accelerate technology innovation.
New Delhi [India], July 5: Acadian Technologies, a disruptive, award-winning AI-powered marketing solution company, today announced, that it has received a strategic investment from Globe Teleservices Pte Ltd (GTS), a Singapore-based leading Global Voice, Messaging & Managed service provider. Globe Teleservices (GTS) helps build businesses by providing top-notch, new-age telecom solutions across the globe.
The new capital will support Acadian's product development and go-to-market strategy of VSPAGY, which is a conversational video messaging platform to accelerate innovation in synthetic marketing via Videos, Conversational Video messaging bots, AI-based content recommendations and strengthening video production capabilities.
Acadian has achieved 300 per cent YOY revenue growth in the last 3 years and is expected to grow by 300+ per cent CAGR for the next 3 years.
VSPAGY personalized and interactive videos provide an engaging and immersive user experience that brands have been quick to recognize. Customers can even input their data, right in the videos to instantly interact with the brands. This enriches brands' customer experience (CX), making the voice of the customer (VoC) actionable in real-time.
VSPAGY videos can be used across the customer life cycle from acquisition to retention. More than 60 leading brands have adopted VSPAGY videos and are reaping benefits in terms of enhanced customer experience, higher conversion, and increased ROI.
"With this strategic investment in VSPAGY, GTS will seek to grow its capacity, capabilities, and team in support of both existing and new brand partners, while continuing to increase its organic and inorganic growth to complement its enterprise arm CERF to build holistic CpaaS offerings in existing geographic footprint and capabilities." - Ashutosh Agrawal, MD, Globe Teleservices.
"We are excited to see the company continue to make significant progress. We are making significant strides and with this collaboration, GTS will help VSPAGY and CERF together to win the ever-growing customer experience and engagement domain." - Prabhat Kumar, CEO, CERF, and Director, VSPAGY.
"This investment will help VSPAGY to spend more on sales, marketing, and technology. It would further facilitate VSPAGY to expand into the global market viz. US, Europe, and Africa where GTS has a strong presence," adds Pankaj Saxena, CEO, VSPAGY.
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Founded in 2019, the VSPAGY platform enables banks, insurance, fintech, e-commerce, retail, automobile, travel, and hospitality brands to improve their customer engagement using a suite of Personalised Video Interactivity solutions. The platform helps enterprises create large scale individualised video conversations and engagements with their customers with secured API protocols as well as real time performance analytics dashboard reports for tracking and monitoring the campaigns. VSPAGY works with almost all major leading banks and insurance companies in India. VSPAGY is a registered trademark of Acadian Technologies Private limited. The company is ISO-27001:2013 compliant and is also DPIIT/ DIPP certified as part of the Startup India Program.