Top Strategy To Create Engaging Video Content

Feb 8, 2022

Introduction

Consumers in 2022 are spending more and more time watching videos. It is estimated that 4 hours per day are being spent by a user on video viewing. Over the last couple of years, content marketing has undergone a huge transformation, with video becoming a highly consumed and effective medium. Users find engaging video content difficult to resist.

Despite being aware of the power of video marketing, a lot of companies are still sitting on the sidelines. The concept of regularly rolling out fresh, unique, engaging video content is an unnerving prospect. Personalization of videos and adding interactivity make the videos more powerful.

It has been found that the power of engaging videos, more specifically personalized interactive videos, is multifold higher than any other content, even linear video. It makes your viewer feel inclusive. Then, you can use any channel of communication like WhatsApp, Email, SMS, Mobile App, and Website to publish your interactive and hyper-personalized video content.

Video analytics also help you gaze at what is being liked and admired by your viewers to improvise on the content. Read our top 5 important points to be taken care of for creating engaging videos listed below:

Top 5 Tips to Create Engaging Videos:

Know your Viewers:

First and foremost, you need to know your audience. You can run multiple campaigns to collect customer data. The more data you have, the more understanding of the customers you have, and this will lead you to connect with your customers in the way they want.

Every customer wants to be treated differently, and with the personalized video content, you are doing hyper-targeting based on the customer's behavior.
Give your Audience every Reason to Watch the Video:

Be clear about what you want to communicate. Make sure that the message you want to communicate is clear. The customer engagement time span is quite short, so it is more important for you to be clear in your communication.

45% of people watch more than an hour per day of online video content. So, what should you do to make people spend time on your videos instead of skipping over to somebody else's videos?

The answer is to create highly engaging videos; you need to attract viewers right from the first few moments. People want to know what they will gain by watching your video.

Be very compelling. Communicate to the viewer a promise of what's in store and how that will benefit them personally.
Plan and Master the Art of Storytelling:

To make your video truly engaging, present concise and to-the-point information. For any video campaign to succeed, resonate, engage, and entertain, it must have a purpose. You must keep in mind that your viewers will only stay with you for a certain amount of time.

You need to remember you need to seek the attention of your customer in the first 6 seconds. So, what is required to be done to keep your audience interested? It's always advisable to write an interesting video script initially to keep your user engaged in your video.

It is a known fact that powerful stories evoke empathy as they activate parts of the brain that would operate if you experienced the stories' events. If someone describes eating a plate of mac and cheese, your sensory cortex lights up. If someone recounts scoring their first touchdown, your motor cortex invigorates.

By weaving facts into the narrative, we could make our viewers place themselves into the story's character and allow them to relate to what is being displayed in the video.
Make your Video Interactive to Establish Customer Communication:

It is great to talk to your audience. Making your videos to initiate two-way dialog with your audience can give you an incredible boost to engagement because it allows your audience to be involved by taking the story forward as per their choice.

You can take feedback, invite your viewers to ask questions, you can make your viewers participate in quizzes, etc. Engaging videos are very much required these days to seek the viewer's attention. If you want to engage with videos, you have less than 8 seconds to grab attention before they move to another screen.
Tailor for Mobile Accessibility:

In an era dominated by smartphones, ensure your videos cater to mobile users. Optimize formats, captions, and overall presentation for seamless viewing on diverse devices. A mobile-friendly design guarantees your captivating content reaches your audience wherever they are.
Given the prevalence of on-the-go consumption, adapting your videos for mobile devices is essential. Whether your audience is commuting, waiting in line, or unwinding at home, ensuring your videos are both accessible and enjoyable on mobile platforms extends your impact and enriches the viewing experience.

Frequently Asked Questions

How do you keep a video engaging?

Craft engaging content through compelling stories, dynamic visuals, and clear messages. Utilize interactive elements, diverse camera angles, and a brisk pace to captivate your audience.

Why is it important that your video content be engaging?

Top-notch video content is vital for maintaining viewer interest, fostering audience connection, and enhancing message retention. It encourages social sharing, amplifying your brand's reach and impact.

Are videos more engaging than pictures?

Engaging video content surpasses static images by offering narrative depth, emotional resonance, and immersive experiences. This creates a stronger connection between the content and the viewer.

How long should a video be for the best engagement?

Strive for concise, impactful videos, ideally lasting 1 to 3 minutes. This duration maximizes viewer attention, ensuring your engaging content effectively delivers its message without losing audience interest.

Conclusion

Wrapping things up and creating awesome videos is all about telling a great story and making it visually pop. These top 5 tips are like your secret sauce for grabbing and holding onto your audience's attention. So, get out there, let your creativity loose, and make those videos that people can't get enough of. Have a blast making your content shine!

Check out our YouTube video VSPAGY Explained | Customer Engagement to get more detailed information.